This experiment pays tribute to and explores the original musical instrument: the voice. The new logo and idents look good in their own way, but they don't have the personality of the blobs.“Blob Opera is a machine learning experiment by David Li in collaboration with Google Arts and Culture. Other chatter has compared the new idents to the glossy Athena prints of the 1980s or recent Coca-Cola adverts. Several people have pointed out that the new logo looks like one of the old Top of the Pops titles -scroll down to see the one I mean - or even that of music show The Tube. The blobs and the current blue "Three" logo, which was created by Lambie-Nairn, are being shown the door to be replaced by a series of more whimsical trailers created by Red Bee which will feature pink liquid being sucked into a straw in the outline of the word "three". One farewell ident features the voice of Matt Lucas (click the links above to watch the idents). The blobs are cute, funny and clever and have done a great job in giving BBC3 its identity.Īt the press launch today there was murmurings of a "save the blobs" campaigns, with tabloid headlines already thought up - "Gis a Blob" anybody?īBC3 controller Danny Cohen said the blobs would go out on a high, with a series of six new idents which will see the little characters singing goodbye songs including So Long, Farewell from the Sound of Music and the Bay City Rollers' Bye Bye Baby. I say this is an example of why focus groups don't know what they are talking about. The BBC said today that the blobs were being dumped because research had found that viewers who dipped in and out of the channel found them "cold and shouty". Here is a great montage featuring opera blob, eccentric blob and green Mohican blob. Over the years we have had all different sorts of blobs, from bungee blob to Alan Partridge blob and Glastonbury blob. If I remember rightly, the channel opened with a group shot of the different blobs singing a version of De La Soul's Three is the Magic Number. Created by Wallace and Gromit firm Aardman, along the lines of its Creature Comforts characters, the award winning blobs each have their own personalities, mouthing lines from old TV and radio programmes as their big eyes blink in a confused fashion.
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